Marketing department

What we do

We're the team that promotes our company and product of FlowFuse to the core audience of FlowFuse.

There's 3 pillars we're heavily invested in:

  1. Our Content Strategy
  2. Account Based Marketing
  3. Events

Combined, these pillars are engaging with our audience at different stages of their buying journey, and also post-sale.

The monthly budget of the department including headcount and program budget should be equal to 50-60% of monthly pipeline generated.

Marketing Metrics

The ultimate goal, and thus KPI, for the department is to generate sales pipeline.

Supporting metrics we track are:

Each of these metrics is reported on weekly during our Marketing Team Meeting to ensure we're tracking progress toward our KPI.

Team

RoleContributors
Marketing Manager, ProductPablo Filomeno @PabloFilomeno83
Marketing Manager, Website & Social MediaYndira Escobar @Yndira-E
Technical WriterSumit Shinde @sumitshinde-88
Developer Relations AdvocateKristopher Sandoval

Contact us

Questions can be asked in the #dept-marketing.